Wednesday, 30 December 2009
Tuesday, 1 September 2009
But the fact is that human beings derive their genetic makeup from the animalistic behaviours which has been dominating their psyche for long. Over the past 6 or 8 thousand years, man has been domesticated and has been left with agriculture , then to trade and then to further manipulations. The strange fact if you look at those famous have always had that animalistic , go for the kill kind of tendencies.
So should we all give up our social niceties and get brutal? Looks like yes
Sunday, 2 August 2009
Monday, 15 June 2009
During sorting out things for the next week, i happened to catch the trend #cnnfail from my twitterfon and found people are very upset that CNN hasnt done much coverage on the emerging Iran trends, this was taken up seriously by CNN and looks like the Iran story is given prominence there. Traditionally the Newspaper and TV media are used to give people what they thought is relevant and which would captivate the attention of mass and advertisers. Looks like this law is being rewritten now. The public could express contempt of the way media behaves and the media has to listen to the public
And the term journalist which used to be static earlier has become more dynamic as the common public could easily express in real-time open media like twitter and post their photos and videos to popular social media sites like youtube and flickr. The common man who happens to be there on the spot who may not have journalistic acumen is ready to pass on the information the analysis which was typically done by the journalist has now been given to the common public.
Though this brings in chaos (most of the tweets are emotional and rumour based) , the relevance in time (i tweeted to couple of blokes in iran to get some opinion) and the flexibility that it offers is next to none.
Probably the traditional media moguls should take a note and be prepared to face the reality.
In the meantime, things are extremely chaotic in iran as per the input streams from twitter (good that twitocalypse was yesterday) and twitter once again is in mainstream headlines by serving as a gateway for various links to opinions, videos and pictures across the web.
I think for most of us it feels like suddenly stepping into the sunlight after having spent years in a dark dungeon cell, facing a flood of informations. But i think we would get used to this and refine our life styles.
Hope iran gets some peace tomorrow, will check my twitter first before checking the static media.
Monday, 1 June 2009
Monday, 4 May 2009
Sunday, 26 April 2009
Friday, 27 March 2009
Twitter has come a long way in the last three years it has been in existence which is a relatively short span of time. The leading internet traffic analysis site compete has estimated that twitter’s popularity has grown by 964% compared to the same month last year (Myspace is going down). The number of unique visitors are close to 8 million. This is huge given the basic functionality twitter offers (140 characters on ‘what are you doing now?’). What is very interesting is the fact how it is going to survive further as the VC’s would be mounting pressure on twitter team before web obsessed crowd turns their attention to something else..
Web is full of social networking sites that serve as an alternate to the decreasing interpersonal relations in a fast paced world. For millions of years ,if you are looking at a coverage for billions of years, read ‘Ancestors Tale’ by Richard Dawkins, we have been operating as groups and this desire to operate as a group has taken the shape of social networking in the web world. If we were to consider orkut,myspace, facebook etc as 3 course meals, twitter is ‘the’ fast food. Grab something real quick , have it and move on. But mind the fact that like triple whopper with loads of cheese, it is really addictive as well ( i have an urge to sign on to twitter early morning after checking mails in my blackberry, as soon as i wake up)
The factors that make twitter click are
> It is quick and easy, the 140 character limit makes is mass SMS media of the web
> It interests high profile techies and celebrities, so high chance of developing valuable networks
> Great platform to market your product and yourself (sparing those I-AM-IN-BATHTUB-NOW type updates)
> The facts are more authentic as the false information gets corrected by the ungoverned watchful eyes (same phenomenon like Wikipedia)
But How will twitter make money?
Twitter as a concept has web, mobile and 3rd party apps as its channels and hence any monetization strategy has to be different according to the nature of the channel. While web is a great medium to put adverts, mobile is not. And since twitter allows api level access, governing 3rd party apps would be too difficult. So it is going to be interesting to see how twitter folks monetize their fame , real quick.
Following are my predictions about the ‘cashing in’ of twitter
> Online contests/prizes that could earn you twitter points (nice business opportunity those chinese entrepreneurs who could employs 1000+ chinese youths to earn and sell these points)
> Opinion polls by product vendors with guaranteed freebies
> A small fee for premium twitters with more options which are not normally available to the common folks ( Linkedin irritates you with this strategy already)
> Sponsored Ads in between the twitter streams (this would annoy really)
My thoughts are based on the fact that twitter would remain textual and wouldn’t want to become another jazzy confused social networking site. In this web 2.0 era where people have multiple options to voice their opinions , companies are getting increasingly conscious of guarding their brand (bad mouthing by a lead twitter could do a considerable damage) and market their brands to the masses who crowd these sites. Anyways as long as i am not restricted in what i could do now and if i had to do a courtesy-click of some weird ads to support twitter engine going, I am perfectly fine. Go Twitter Go……
You can follow me in twitter at http://twitter.com/rsenthilk
Saturday, 21 March 2009
China as a country has always been good Greenfield for strategic thinkers and has produced great thinkers like Confucius, Sun Tzu etc. Chinese society has survived several odds in its long history and has contributed immensely to the world (paper, gunpowder, silk , sil road etc). The leaders of china never react in haste and when they react it carries lot of hidden meanings. There are three incidents which happened in the last few weeks which are worth a close look.
|The first being harassment of the USNS impeccable ship near Hainan Island ,which is supposed to be a Survey ship collective marine data(?). The ship was surrounded by Chinese fish-vessels and a PLA navy vessel(People Liberation Army) there were some bold/aggressive manoeuvres like throwing wooden logs in front of the US ship, bringing the Chinese vessels too closely etc. USNS impeccable is not the only ship which suffered this fate but there were other survey ships like USNS victorious which was a victim of Chinese aggression.|
The second incident is the warning from Chinese Premier Wen Jiobao expressing concerns over the credit worthiness of US government as Chinese have invested heftily on the US Treasury bonds. Traditionally Governments all over the world have a habit of buying Tbonds as a safety net to preserve their foreign exchange reserves. China has accumulated over a Trillion dollars of US Bonds which accounts for more than 70% of its foreign reserve and more than 50% of US Debt in bonds.
The third incident is the blocking of an 2.5 Billion acquisition of leading juice maker Huiyuan by coca cola. Though this would have recurpussions in Chinese acquisition in US and all over the world , the closely guarded Govt of China (Republic or whatever) seems not to be bothered, in spite of china’s reliance on US for its exports.
If we connect the dots, Chinese are clearly questioning the authority of American Might on the lines of Military , Economy and Fundamentals upon which american society is built.
>When the enemy is too strong to be attacked directly, then attack something he holds dear
>Encourage your enemy to expend his energy in futile quests while you conserve your strength. When he is exhausted and confused, you attack with energy and purpose.
>Loot a burning house
>Make a sound in the east, then strike in the west
>Startle the snake by hitting the grass around it
The above are the selected few from the 36 stratagems, an age old wisdom practised in China and probably Obama should have a look at these instead of his usual rhetoric about how great mankind is , why should we all love each other etc. Anyhow apart from the usual news of failing banks, falling interest rates, vanished property markets etc, china is determined to add some spice to the ongoing drama. Time has to tell how much more spice china would be willing to add and how much obama would be willing to take. May be he should pickup some lessons from Dalai lama…..
Tuesday, 10 March 2009
Sunday, 8 March 2009
Just testing the Windows Live Writer which is promising to be cool……..
Yeah it definitely is , looks like Microsoft is into mainstream league at last. One real cool feature that i love about Live writer is that it can detect the annoying spelling mistakes, which I don't tend to correct while typing into the rich text box of the blogger (because it doesn't show ;-)